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What on earth could strawberries have to do with prestigious investment management firm Joseph Palmer & Sons? Differentiation! In an era of apparent ‘sameness’, where it can be difficult for some to differentiate one investment firm from another, this brief essay provides an opportunity to perceive key differences.
By almost any measure, Australia is an exceptional place: its size, its location, its history, its flora, its fauna, its people and its reputation: combined, these make this country ‘more than a bit special’...
An ambitious young man asks his financially well-off grandmother on what basis she attributes her success. 'Good judgment', she replies. He follows up with 'and how do you get that?' 'From experience', she says. Not fully satisfied, he asks how she got her experience? 'From bad judgment' is her final word on the matter.
People do business with people because they choose to not because they have to.
We can always find others doing the same thing or selling the same product, it's the personal connection that makes the difference.
We all put our faith in branded products of one kind or another; we expect them to perform as promoted, as preferred, as promised.
In these enlightened days of consumer protection, it is a rightful expectation.