Behavioural finance expert Richard Thaler identified and named the practice of mental accounting. He and others in the field have written extensively on how people deceive themselves with this practice. A chat with your account manager at Palmers may pay substantial dividends in remedying the mental accounting tic.

Human behaviour urges us to be ‘in on things’ unless we miss out. The determination to follow the herd is known as the ‘bandwagon effect’. Jumping on an investment bandwagon may have a disastrous impact on one’s wealth.

Ben Graham was the man who taught Warren Buffet how to invest. Professionals identify Graham as the father of value investing. His ‘Mr. Market’ insight is an invaluable tool for all investors.