The impact of the Department of Treasury on daily life is immense; it is peopled by some of the smartest minds in this country and influences just about all we do with our money.

While we can live safely with our inability to interpret in most scenarios, there is one area of activity where ignorance is not bliss: the world of finance.

What on earth could strawberries have to do with prestigious investment management firm Joseph Palmer & Sons? Differentiation!

In an era of apparent ‘sameness’, where it can be difficult for some to differentiate one investment firm from another, this brief essay provides an opportunity to perceive key differences.