Numerous factors differentiate the firm of Joseph Palmer & Sons from its competitors; three in particular form the pillars upon which its reputation largely rests: history, experience and foresight. Palmer’s history goes back to 1872 and no other investment firm operating in Australia today has such an unbroken family connection. Insights gained from such a durable innings are of inestimable value to the firm’s clients; there’s precious little by way of an investment issue that hasn’t been encountered, one way or another, over many years. 

In its simplest form, extrapolation bias is the tendency of an investor to overestimate recent events when making decisions about the future. In short, to forecast overly optimistically in rising markets, the reverse when they have fallen. This bias, as with so many related to personal investing, does not serve investors well.

We live in an era of wide choice: from selecting delicacies to selecting securities for investment. It is an assumption of our age that abundant choice is one benefit of an enlightened age. Proof exists that choice overload can lead to selection paralysis and the search for a solution.